What Is Uphold?

Uphold is a multi-asset digital platform that allows users to buy, hold, convert, and transfer a wide variety of assets, including cryptocurrencies, fiat currencies, precious metals, and even select equities. Launched in 2014 and headquartered in the UK, it's known for its "Anything-to-Anything" trading model, offering seamless conversions between different asset types.

🔧 Key Features

1. Multi-Asset Support
   • Offers dozens of cryptocurrencies (BTC, ETH, LTC, XRP, etc.), 27+ fiat currencies (USD, EUR, GBP, JPY, CAD), and gold and silver holdings.
   • Select equity and ETF trading (e.g., Apple shares, SPY, etc.).
2. Instant Conversions
   • No order books—users can convert one asset directly to another at live market rates.
3. Debit Card (Uphold Card)
   • A prepaid debit card linked to your Uphold balance allows spending cryptocurrency and fiat anywhere that accepts cards.
4. Transfers & Network Withdrawals
   • Send crypto to external wallets or other Uphold users.
   • Fiat withdrawals via bank transfer or PayPal (where available).
5. Recurring Transactions & Savings Plans
   • Enables scheduled purchases like recurring buys in crypto or savings in gold.
6. Automation Tools
   • Recurring allocations, auto-conversion between assets, and options for auto-investing.
7. Custody & Security
   • Uphold uses cold storage for crypto assets, offers multi-factor authentication (MFA), and is compliant with KYC/AML regulations in supported jurisdictions.

💱 Fees & Pricing

Uphold generally applies:

• A conversion markup (spread) of around 0.8%–1.2% on cryptocurrencies.
• Fiat conversion fees: ~0.5%–1.5%, depending on currency pair.
• Uphold Card: ATM withdrawal and cross-border fees may apply.
• Fiat withdrawals: small fixed fee for bank transfers, varies by region.

They clearly display fees before transactions, ensuring transparency.

✅ Pros & ⚠️ Cons

Pros:

• Broad asset range—crypto, fiat, metals, equities
• Fast, instant conversions
• Integrated debit card for everyday spending
• Scheduled buys and auto-conversion tools
• Regulated and KYC-compliant

Cons:

• Fees/spreads can be higher than specialized crypto exchanges
• Limited advanced trading tools (no margin, derivatives)
• Debit card features may not yet be available in all regions

🤔 Who Is It Best For?

• Casual and intermediate users wanting a single platform for multiple asset classes.
• People who want to spend crypto in everyday life via a debit card.
• Users interested in scheduled investments and simple, on-the-go conversions.

📌 Next Steps

Once web search is available again, I can provide:

• Detailed fee breakdowns with citations
• Regulatory licenses and security audits
• Comparisons with similar multi-asset platforms (e.g., Coinbase, Revolut)

Would you like to dive deeper into any of those?